Vital Farms
Vital Farms is a publicly traded (NASDAQ: VITL) pasture-raised egg brand that sources from a network of over 575 family farms across the U.S. 'Pasture Belt.' The company positions itself as an ethical alternative to industrial egg production, with Certified Humane certification and 108 sq ft of outdoor space per hen. Vital Farms is the #1 or #2 selling shell egg brand by dollar share at 9 of its top 10 retailers, with approximately $775M in expected 2025 revenue.
Score generated by AI agents based on publicly cited evidence and reviewed by the project maintainer. Not independently validated.
Score History
Timeline events are AI-curated from public reporting. Score trajectory is derived from documented events.
Matt O'Hayer founded Vital Farms with 20 hens on a 27-acre Austin farm, motivated by conscious capitalism and humane treatment of animals. At this scale the company's practices genuinely matched its ideals: small farm, direct selling, no institutional capital or public market pressure. Most enshittification dimensions were structurally irrelevant to a micro-farm operation. Mild scores reflect the inherent premium pricing and nascent labeling opacity in the pasture-raised egg space.
The Whole Foods partnership (2009) and SJF Ventures investment (2013) transformed Vital Farms from a single-farm operation to a network model spanning 90+ farms across six states. A 2013 flood destroyed O'Hayer's original farm, accelerating the shift from farmer-led to brand-and-marketing-led. Revenue was growing fast enough to earn Inc. Magazine's top food company ranking in 2012. The premium pricing and pastoral marketing began to diverge from the increasingly industrial-scale reality.
Vital Farms professionalized rapidly: professional CEO Diez-Canseco (2014), B Corp certification (2015), Sunrise Strategic Partners investment (2017), PBC incorporation under Delaware law (2017), and the opening of Egg Central Station in Springfield. Revenue grew from roughly $74M in fiscal 2017. The company was now processing eggs at industrial scale while marketing with small-farm imagery. Labeling opacity began to matter as the 'pasture-raised' term had no federal regulatory definition.
The July 2020 IPO at $991M valuation introduced public market growth expectations. Revenue was approximately $141M annually. CEO compensation rose to $3.15M by 2023. The Manna Tree Series C ($15M, 2019) and IPO raised total capital significantly. A Listeria contamination recall in December 2019 (7 illnesses, 1 death) through co-packer Almark Foods exposed supply chain risks. Post-IPO, the tension between stakeholder mission and shareholder returns began to build.
Aggressive expansion drove ECS capacity doubling, farm network growth to 500+, and revenue from $260M (2021) toward $600M (2024). The PETA humane-washing lawsuit proceeded through 2022 before $292K in court sanctions for discovery abuse. Vital Farms opposed USDA pasture-raised labeling rules in November 2023, preserving the labeling ambiguity benefiting its premium. CEO compensation reached $6M in 2024. HPAI avian flu boosted demand while the stock hit $7.89 lows before recovering to all-time highs.
The January 2026 linoleic acid scandal crystallized years of growing consumer skepticism about Vital Farms' premium positioning. Viral social media exposing corn-and-soy-fed eggs with omega-6 levels comparable to canola oil triggered boycott calls and a 6% stock drop. Founder Matt O'Hayer's departure from the board consolidated power in CEO Diez-Canseco. While the company maintains strong farmer relationships and genuine animal welfare standards, the gap between its $8-9/dozen pricing and actual nutritional differentiation from conventional eggs defines its current trajectory.
Alternatives
Certified Organic and Animal Welfare Approved pasture-raised eggs from small family farms. Independent of any major corporate parent, with slightly higher welfare standards (Certified Humane plus USDA Organic). Available at Whole Foods and natural food stores — easy swap if already buying at the same retailers.
Eggs from local farms sold at weekend farmers markets often offer genuine pasture-raised production at comparable or lower prices than Vital Farms, with direct transparency about farm practices. Easy switch for anyone near a market — just show up and ask the farmer.
Dimensional Breakdown
Summaries below were written by AI agents based on the cited evidence. They are editorial interpretations, not independent research findings.
Dimension History
Timeline (50 events)
Matt O'Hayer Founds Vital Farms With 20 Hens
Matt O'Hayer and Catherine Stewart founded Vital Farms on a 27-acre farm near Austin, Texas, starting with just 20 Rhode Island Red hens. The goal was to raise egg-laying hens in a more humane environment than was typical in the U.S. and teach other farmers to do the same. The company operated on the philosophy of conscious capitalism, prioritizing all stakeholders.
Whole Foods Becomes First Major Retail Customer
Vital Farms landed Whole Foods as its 'first big customer,' receiving a $100,000 producer loan from the grocer. Over the next eight years, Whole Foods gradually expanded Vital Farms from Midwest stores to national distribution. This partnership validated the pasture-raised egg model at commercial scale and established the premium positioning that would define the brand.
Vital Farms Earns Certified Humane Certification
Vital Farms received Certified Humane Raised and Handled egg certification from HFAC, requiring 108 sq ft of pasture per hen and daily outdoor access. The certification adopted the British Free-Range Standard developed by the Soil Association (1,000 chickens per hectare). This third-party verification became central to Vital Farms' marketing and premium pricing justification.
Inc. Magazine Names Vital Farms Fastest-Growing Food Company
Vital Farms ranked No. 51 on Inc. Magazine's 2012 list of fastest-growing private companies in the U.S. and was recognized as the country's fastest-growing food company. The ranking reflected explosive revenue growth from the Whole Foods partnership and expanding farm network. Subsequent appearances included No. 85 (2013), No. 584 (2014), and No. 904 (2015).
SJF Ventures Makes First Investment in Vital Farms
SJF Ventures invested in Vital Farms in 2013, providing the company's first significant institutional capital. At this point Vital Farms had grown from a single Austin farm to a network of approximately 90 family-owned farms across six states. The investment enabled further scaling of the farm network and distribution infrastructure.
Flood Destroys O'Hayer's Original Austin Farm
A 2013 flood destroyed Matt O'Hayer's original 27-acre farm near Austin, Texas. Rather than rebuilding, O'Hayer shifted his focus to marketing and brand-building, eventually selling the land. This pivotal event transformed Vital Farms from a farmer-led operation into a brand-and-marketing company that contracts with independent farms rather than operating its own.
Russell Diez-Canseco Joins as President and CEO
Russell Diez-Canseco, a former McKinsey consultant who had also worked at H-E-B Grocery and the CIA, joined Vital Farms as President and CEO. His appointment marked a professionalization of the company's operations and strategy. Under his leadership, Vital Farms would grow net revenue over 390% by the time of its IPO in 2020.
Humane Farm Animal Care Defines 'Pasture-Raised' Standard
HFAC officially defined 'Free Range' and 'Pasture Raised' for its Certified Humane label, requiring pasture-raised hens to have a minimum of 108 sq ft per bird outdoors. This private standard filled the gap left by the absence of any federal regulatory definition of 'pasture-raised' for shell eggs, which remain under FDA jurisdiction. Vital Farms' compliance with this standard became its primary marketing differentiator.
Vital Farms Becomes Certified B Corporation
Vital Farms earned B Corporation certification in 2015, scoring 98.6 on the B Impact Assessment. The certification required the company to meet rigorous standards of social and environmental performance, accountability, and transparency. It reinforced the brand's ethical positioning and stakeholder-first rhetoric.
Sunrise Strategic Partners Makes Minority Investment
Sunrise Strategic Partners, co-founded by Steve Hughes and Trilantic North America, made a minority investment in Vital Farms. Sunrise typically invests $10-25 million per deal. The investment enabled Vital Farms to further scale its farm network (then over 100 farms) and invest in processing infrastructure. At this point the company was the only national supplier of pasture-raised eggs.
Egg Central Station Opens in Springfield, Missouri
Vital Farms opened its 86,400 sq ft egg washing and packing facility, dubbed Egg Central Station, in Springfield, Missouri. The $13.4 million facility was located less than a day's drive from most partner farms. Springfield won the facility over Joplin after offering $1.75 million in incentives. ECS would handle washing, grading, packaging, and distribution for more than half of the company's national volume.
Vital Farms Elects Public Benefit Corporation Status
Vital Farms elected to be treated as a public benefit corporation under Delaware General Corporation Law, formalizing its commitment to balance stockholder interests with stakeholder impact. The identified public benefits included bringing ethically produced food to the table, allowing crew members to thrive, and fostering lasting partnerships with farmers. PBC status imposed legal obligations beyond standard corporate governance.
Vital Farms Launches Pasture-Raised Hard-Boiled Eggs
Vital Farms became the first brand to offer pasture-raised hard-boiled eggs, launching a 6-count box containing three 'Grab & Go 2-Packs' at retail. The product expanded the brand beyond shell eggs into the convenience snacking category. These hard-boiled eggs would later be caught up in the 2019 Almark Foods Listeria recall.
Vital Farms Launches Pasture-Raised Ghee Butter
Vital Farms launched pasture-raised ghee butter at Natural Products Expo West, available in Original and Himalayan Pink Salt flavors at $8.99 per 7.5 oz jar. The product extended the brand into cooking fats, leveraging the growing consumer interest in ghee. By August 2019, the ghee was also available in a squeeze bottle format.
Manna Tree Partners Leads $15M Series C Round
Manna Tree Partners, a Vail, Colorado-based health and wellness-focused asset manager, led a $15 million Series C funding round in Vital Farms as its inaugural investment. The funding brought total pre-IPO capital raised to approximately $50 million from eight investors including SJF Ventures, Sunrise Strategic Partners, and Arborview Capital Partners. The investment fueled expansion toward the company's IPO filing.
Vital Farms Hard-Boiled Eggs Recalled for Listeria Contamination
The FDA announced a recall of hard-boiled egg products from Almark Foods' Georgia facility due to Listeria monocytogenes contamination, affecting three varieties of Vital Farms pasture-raised hard-cooked eggs. The outbreak sickened 7 people across 5 states, with 1 death in Texas and 4 hospitalizations. Affected products were sold at major retailers nationwide including Walmart from January to December 2019.
Vital Farms Goes Public on NASDAQ at $991M Valuation
Vital Farms raised $205 million in its IPO on NASDAQ under the ticker VITL, with Goldman Sachs, Morgan Stanley, and Credit Suisse as bookrunners. The offering priced at $22 per share and the stock closed its first day up nearly 60% at $35. The IPO valued the company at approximately $991 million. Revenue at the time was approximately $141 million annually.
PETA-Affiliated Class-Action Lawsuit Filed Over Humane-Washing Claims
Consumers in Michigan, California, Texas, Florida, and New York filed a class-action lawsuit against Vital Farms with support from the PETA Foundation, alleging deceptive marketing about ethical treatment of hens. Claims included debeaking practices and hens locked in barns despite 'pasture-raised' claims. The court initially allowed the case to proceed in March 2022, rejecting Vital Farms' argument that Certified Humane certification alone precluded consumer fraud claims.
Fast Company Names Vital Farms Among First 'Brands That Matter'
Vital Farms was selected for Fast Company's inaugural list of 'Brands That Matter,' recognizing companies achieving relevance through cultural impact and social engagement. The company highlighted its Traceability initiative, which allows consumers to view 360-degree video of the farm that laid their eggs by entering a code from the carton. Vital Farms would appear on this list for four consecutive years through 2024.
Vital Farms Recertifies as B Corp After IPO Challenge
Vital Farms successfully recertified as a B Corporation in late 2021, navigating the complexity of maintaining B Corp status as a newly public company. B Lab had recently updated standards for Impact Business Models, requiring Vital Farms to demonstrate continued impact on small farms. The company conducted an extensive analysis of small farms to prove the qualification. The overall B Impact score was 98.6.
Court Allows Humane-Washing Lawsuit to Proceed
The Eastern District of Virginia court rejected Vital Farms' motion to dismiss the PETA-backed consumer fraud lawsuit. The court held that while Vital Farms' use of 'Certified Humane' and 'pasture-raised' was technically accurate per HFAC definitions, those terms could still mislead consumers because HFAC definitions were distinct from the plain meaning consumers would understand. This ruling established that third-party certifications do not automatically shield companies from deceptive marketing claims.
Egg Central Station Expansion Nearly Doubles Facility Size
Vital Farms announced a 150,000 sq ft expansion of Egg Central Station in Springfield, Missouri, nearly doubling the facility from its original size. The expansion was expected to generate over $300 million in additional revenue and create 50+ new jobs. The project prioritized sustainability with solar panels and was designed for LEED Silver certification, ultimately achieving LEED Gold.
VITL Stock Hits All-Time Low of $7.89
Vital Farms stock fell to an all-time low of $7.89 per share on June 29, 2022, down from the $35 first-day close after its 2020 IPO. The decline reflected broader market pressures on growth stocks, egg price deflation after the 2022 avian flu spike, and investor concerns about the pending PETA lawsuit. The stock would not recover above $20 until mid-2023.
Vital Farms Launches Restorative Eggs With Regenerative Agriculture
Vital Farms launched Restorative pasture-raised eggs, produced using regenerative agriculture principles including perennial rotations and cover crops. The company collaborated with regenerative thought leader Understanding Ag for over a year to transition five initial farms. The compostable carton was made with 50% ryegrass fibers. The product was named 'Restorative' rather than 'Regenerative' due to limited third-party certification options for egg farmers.
HPAI Avian Flu Reaches Vital Farms Network for First Time
Highly pathogenic avian influenza (HPAI) reached the Vital Farms farm network in fall 2022, affecting five of the company's 575+ partner farms through April 2024. While the broader U.S. industry lost over 49 million birds across 46 states, Vital Farms' pasture-raised model proved relatively resilient. The industry-wide supply disruption drove egg prices up nearly 60% year-over-year by December 2022, benefiting Vital Farms' revenue.
Vital Farms Sets Three ESG Goals in 2023 Impact Report
Vital Farms published its 2023 Impact Report establishing three ESG goals: scaling regenerative agriculture to 100% of farmer network by 2026, reducing operational carbon intensity by 25% by 2027, and achieving zero-waste-to-landfill at Egg Central Station by end of 2023. The zero-waste goal was achieved through TRUE certification with just 2% of waste going to landfill.
Court Sanctions Vital Farms for Aggressive Discovery Tactics Against PETA
The Eastern District of Virginia sanctioned Vital Farms for issuing 'overly broad and burdensome subpoenas' against PETA and the PETA Foundation during the humane-washing lawsuit. The court described the tactics as 'particularly ugly' and found Vital Farms offered no 'legitimate explanation of why it must obtain this material from PETA.' In December 2023, Vital Farms agreed to pay $292,000 in sanctions to PETA for legal abuse.
PETA Foundation Withdraws From Vital Farms Lawsuit
The PETA Foundation withdrew from the class-action humane-washing lawsuit against Vital Farms after two years of litigation. While PETA initially helped file the case in May 2021 and won the right to proceed in March 2022, internal dynamics and the court sanctions over discovery abuse contributed to the withdrawal. The remaining plaintiffs continued the case independently.
Vital Farms Becomes First Egg Brand to Earn Regenified Verification
Vital Farms earned Regenified verification for its Restorative Eggs, becoming the first national egg brand to receive the third-party regenerative agriculture verification. The Regenified 6-3-4 Verification Standard measures soil health, biodiversity, and water retention on participating farms. In its first year, Restorative Eggs cracked the top 10 egg SKUs at Whole Foods Market and grew 23% in dollar sales year-over-year.
Vital Farms Opposes USDA Pasture-Raised Labeling Rulemaking
Vital Farms submitted comments opposing Perdue Farms' petition to USDA's Food Safety and Inspection Service to formally define 'pasture-raised' and 'free range' egg claims. Vital Farms argued the proposal would impose 'unnecessary regulatory burden on American family farms,' that compliance costs were 'unreasonable and anti-competitive,' and that there is 'more than one way to pasture-raise chickens ethically.' Critics noted the position conveniently preserves the labeling ambiguity from which the company's premium positioning benefits.
University of Nebraska Case Study Documents Humane-Washing Patterns
The University of Nebraska Digital Commons published 'Dealing with Humanewashing Claims: Vital Farms' Crucial Next Step,' a case study analyzing the gap between Vital Farms' pastoral marketing imagery and operational realities at industrial scale. The academic analysis documented how packaging claims like 'tended by hand, happy hens, conscious capitalism' created impressions at odds with 10M+ hens across hundreds of farms dependent on corn-and-soy supplemental feed.
Vital Farms Reports Progress Toward ESG Goals in 2024 Impact Update
Vital Farms published its 2024 Impact Update, reporting 15% of farmer network engaged in additional regenerative agriculture practices (target: 100% by end of 2026). The company achieved its zero-waste-to-landfill goal at Egg Central Station, earned Great Place to Work certification with 86% of employees rating it positively, and reduced operational emissions intensity by 17.7% since 2023.
Vital Farms Refreshes Butter Line to 90% Grass-Fed Standard
Vital Farms reformulated its entire butter portfolio to 90% grass-fed through a new dairy supplier, with European butter standards of 83-85% butterfat. The refresh included new packaging featuring pasture-raised cow breeds. While the butter reformulation was a genuine quality improvement, the 90% threshold (rather than 100%) reflected the supply constraints of fully grass-fed dairy at national scale.
Egg Central Station Expansion Earns LEED Gold Certification
The 2022 expansion of Egg Central Station in Springfield, Missouri, earned LEED Gold Certification from the U.S. Green Building Council, exceeding the initial target of LEED Silver. The facility featured solar panels, bioretention elements, native Ozark landscaping, advanced water filtration, and low-VOC materials. It scored extra points for crew member education, green cleaning, and pest management in the 'Innovation in Design' category.
Vital Farms Announces Second Facility in Seymour, Indiana
Vital Farms announced plans for a second egg washing and packing facility in Seymour, Indiana, dubbed Egg Central Station Seymour (later renamed Vital Crossroads). The 72-acre facility represents a $250 million investment, expected to create approximately 400 jobs and support 165 family farms plus new company-owned farms in southern Indiana. The facility is projected to generate $350 million in additional revenue when fully operational in 2027.
Vital Farms Targets 40% Farm Network Growth and $1B Revenue by 2027
Vital Farms announced plans for 40% growth in its farmer network for fiscal 2025, alongside key investments in supply chain resilience. The company set a target of $1 billion in revenue by 2027, up from approximately $606 million in fiscal 2024. The growth strategy relied on expanding farm contracts, breaking ground on the Seymour facility mid-2025, and launching a third production line at ECS Springfield.
Humane-Washing Class-Action Lawsuit Dismissed With No Settlement
The PETA-backed class-action lawsuit against Vital Farms was dismissed in January 2025 after nearly four years of litigation. The court found insufficient evidence to prove deliberate consumer deception. No settlement was paid to consumers. The dismissal validated Vital Farms' position that its Certified Humane claims were technically accurate, though the broader perception gap between marketing and production reality remained unresolved.
Vital Farms Publishes 2025 Impact Report
Vital Farms published its 2025 Impact Report, reporting nearly 50% of farmer network engaged in regenerative agriculture practices (target: 100% by 2026). The report highlighted Great Place to Work certification, a 17.7% reduction in operational emissions intensity, and the company's first Ethics Week for employees. However, Glassdoor reviews (3.9/5 stars) continued to reflect mixed employee experiences with high turnover at processing facilities.
Vital Farms Announces Price Increases Citing Tariffs and Input Costs
Vital Farms CEO Russell Diez-Canseco stated the company had raised egg prices 'reluctantly and in small amounts,' citing tariff impacts on imported butter and packaging materials plus rising input costs. The price of a standard 12-count carton increased from $5.99 to $6.99, with organic pasture-raised eggs approaching $10 per dozen. Q1 2025 revenue grew but the premium gap over conventional eggs continued to widen.
Vital Farms Surpasses 500 Farms With $200K Bonuses Per Farm
Vital Farms expanded its farm network to over 500 family farms, adding 200 farms since end of 2023. To attract new farmers, the company offered construction bonuses of $200,000 per farm to cover rising building costs and help secure loans. Farmer payments remained tied to input costs (corn and soy prices) rather than volatile spot market egg prices. The network eclipsed 10 million hens under contract by Q3 2025.
VITL Stock Hits All-Time High of $52.41
Vital Farms stock reached an all-time closing high of $52.41 on August 27, 2025, reflecting investor enthusiasm over strong revenue growth (up 25% for the year), expanding margins, and the company's path toward $1 billion in annual revenue. The stock had recovered from its 2022 low of $7.89, representing a 564% gain over three years.
Vital Farms ERP System Implementation Disrupts Operations
Vital Farms implemented a new enterprise resource planning (ERP) system at the beginning of Q4 2025, causing temporary disruption in order patterns and shipments. The company lowered its FY2025 revenue guidance from $775M to $755-765M due to the ERP transition impact. The 'hypercare' phase was completed on December 5, 2025, marking a return to normal operations. The disruption highlighted operational risks as the company scaled rapidly.
Vital Farms Sets $2 Billion Revenue Target for 2030 at Investor Day
At its Investor Day in Springfield, Missouri, Vital Farms set a target of $2 billion in net revenue by 2030 with 15-17% adjusted EBITDA margins. The company announced its new Seymour, Indiana facility would be named Vital Crossroads (VXR). CEO Diez-Canseco outlined growth through increased household penetration, distribution expansion, and supply chain scaling. The ambitious target implied tripling revenue in five years.
Founder Matt O'Hayer Sells 25,000 Shares as Stock Declines
Vital Farms founder Matt O'Hayer sold 25,000 shares on January 2, 2026, generating approximately $771,300. The sale was part of a pre-arranged Rule 10b5-1 trading plan adopted in March 2025. O'Hayer continued selling in February and March 2026, disposing of an additional 35,000 shares at declining prices. He retained over 6 million shares. The sales coincided with mounting social media backlash over the linoleic acid controversy.
Nourish Food Club Study Triggers Linoleic Acid Scandal
Nourish Food Club, in collaboration with Michigan State University, published lab results showing Vital Farms eggs contain 22.5% linoleic acid (omega-6), comparable to or exceeding canola oil levels. Viral social media videos exposed the corn-and-soy feed composition, artificially colored yolks via paprika/marigold additives, and lack of pasture rotation. The study framed the issue as 'not a scandal but a wake-up call' about consumer expectations vs. industry reality.
Consumer Boycott Movement Erupts on Social Media
Following the Nourish Food Club study, consumers launched boycott calls across Instagram and TikTok, accusing Vital Farms of greenwashing. Retailers reported declining demand, with reports of Whole Foods and Sprouts repositioning Vital Farms eggs on shelves. VITL stock pulled back 6% on the social media wave. Industry analysts dismissed the claims as 'misleading' while reiterating Buy ratings, but consumer trust damage was evident.
Vital Farms Publishes Transparency Response to Feed Controversy
Vital Farms published a detailed blog post answering questions about feed composition, outdoor access, pricing, and standards. The company reiterated that hens have year-round access to 108 sq ft of pasture each, acknowledged the corn-and-soy supplemental feed, and stated 'We take transparency seriously.' However, the response highlighted that this information had always been on the website FAQ rather than on-package, drawing further criticism about the gap between packaging imagery and disclosed reality.
Founder Matt O'Hayer Retires From Board; CEO Becomes Executive Chair
Matt O'Hayer, who founded Vital Farms in 2007, retired from his role as Executive Chairperson and the Board of Directors effective February 24, 2026. President and CEO Russell Diez-Canseco was named Executive Chairperson in addition to his CEO role. Denny Marie Post continued as Lead Independent Director. O'Hayer moved to a non-employee advisory role. The consolidation of power in Diez-Canseco occurred amid the linoleic acid controversy.
FY2025 Results Show $759M Revenue; Board Authorizes $100M Buyback
Vital Farms reported FY2025 net revenue of $759.4 million (up 25.3%), adjusted EBITDA of $114 million (first time exceeding $100M), and net income of $66.3 million. Simultaneously, the board authorized a $100 million, two-year share repurchase program — the company's first buyback since its 2020 IPO. Management guided FY2026 revenue of $900-920M. The buyback was announced as shares traded near $17, well below the August 2025 all-time high of $52.41.
Securities Class-Action Investigation Launched Over Stock Decline
The Rosen Law Firm announced it was investigating potential securities claims on behalf of Vital Farms shareholders, alleging the company may have issued materially misleading business information. VITL stock fell 10.8% on February 26, 2026, after Q4 earnings showed revenue guidance below expectations. The investigation came as shares traded around $17, down roughly 67% from the August 2025 all-time high, amid the ongoing linoleic acid consumer backlash.
Evidence (38 citations)
D1: User Value Erosion
D2: Business Customer Exploitation
D3: Shareholder Extraction
D4: Lock-in & Switching Costs
D5: Twiddling & Algorithmic Opacity
D6: Dark Patterns
D7: Advertising & Monetization Pressure
D8: Competitive Conduct
D9: Labor & Governance
D10: Regulatory & Legal Posture
Scoring Log (4 entries)
Stripped for Phase 2 re-enrichment
Fixed Handsome Brook Farm: url changed to slug (product is scored), corrected name to 'Handsome Brook Farms'